Bothworlds
North America · The world your talent knows

Same star.

同一颗星。

A career, a reputation and a voice, built in front of a global audience.

China · The audience they haven’t met

New language.

新的语言。

Fans who discover, trust and buy on their own platforms, in their own language.

We don’t speak for your talent. We help them speak to China directly.

我们不替艺人说话,我们让他们直接对话中国。

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Who we work with · 我们服务谁

Rising stars and specialists.

新锐,与专家。

You don’t need to be a household name to matter in China. You need something real to say, and the right people to hear it.

01

Athletes on the rise

上升期的运动员

Start building a Chinese following now, before the career peaks.

02

Coaches and trainers

教练与训练师

Your method is the content. Chinese fans want to learn it.

03

Experts in a niche

细分领域的专家

A smaller field, a deeper audience. China has one for almost every craft.

What we change · 我们改变的

The form.

  • A Chinese name with meaning中文名
  • Native copy, not translation母语文案
  • Platforms and formats平台与形式
  • Hooks and cultural references本土钩子
What never changes · 永远不变的

The person.

  • Their voice声音
  • Their expertise专业
  • Their edge锋芒
  • Ownership of the account账号归属
Our tenets · 四条信条

Go direct. In Chinese.

直接,用中文。

I

Own the platform

讲台必须是你自己的

Accounts, audience and data belong to the talent, never to the agency. We hand back the keys whenever asked.

II

Your voice, not ours

声音是你的,不是我们的

We localize; we don’t ventriloquize. The tone guide comes from interviewing the talent.

III

Right people over more people

对的人,胜过更多的人

We build communities, not click counts. A smaller audience that trusts the talent is worth more to every partner.

IV

Keep the edge, lose the landmines

保留锋芒,避开雷区

Personality is the point. Compliance and cultural screening make sure it survives the move.

What we do · 服务

One team, working from both sides.

一个团队,在两端同时发力。

We grow with the talent. From the first post to the partnerships that follow.

Account setup & localization

账号搭建与本地化

A Chinese name, verified accounts and a profile that reads native.

Content strategy & production

内容策略与制作

Native Chinese content, filmed on the talent’s schedule.

Community operation

社群运营

Fans answered every day, in Chinese.

Brand partnerships

品牌合作

Deals that fit the talent, alongside existing representation.

For brands in China · 中国品牌

People the world trusts, speaking for your brand.

让世界认可的人,为你的品牌发声。

品牌合作 →
The China Brief · 中国简报

China, in one short read.

一份简报,看懂中国。

Platform shifts, fan trends and brand moves, for talent and the teams around them.

The best of both worlds, for your talent.

集两个世界之长,为你所用。

Start a conversation hello@bothworlds.io